It’s just a matter of re-igniting that initial spark. Their inactive users have already demonstrated interest. There will always be some customers who switch to a different service, or who simply lapse and become inactive.Ī lot of companies make the mistake of assuming that their inactive users are gone forever-and in doing so they’re wasting a huge opportunity. That conversion rate jumps to 15.5% when free trial user are assisted by sales, but sales can’t and shouldn’t be expending resources on assisting every free trial user.Īnd just because a free trialer does convert doesn’t mean that they’ll necessarily adopt your product, stick around, and be willing to pay for further upgrades. This happens all the time-SaaS companies with a free trial report an average free-to-paid conversion rate of just 4%. Maybe they didn’t stick around after a free trial, for example.
Chances are, you’ve got a whole graveyard full of dead users.ĭead, or inactive users, churn for a lot of reasons.